customer engagement and marketing
September 27, 2018
Thought leadership—knowing and even anticipating industry trends—is key to any company’s content marketing strategy. Every business owner wants success through thought leadership and one way to get there is by maximizing resources. How do you convince your team to engage in this practice?
Your team is one of your most powerful resources. And they are certainly qualified as thought leaders: they recognize industry trends, have unique customer insights and feedback as well as have great ideas and perspective.
May 17, 2018
People are connected to brands 24/7. From a company’s Facebook page to its email newsletters, and everything in-between, users are in a constant state of evaluating and reevaluating businesses. Customer engagement measures the relationship between an individual and a brand. This qualitative metric should inform marketing strategies for any company, regardless of industry. Read More