November 3, 2017
Marketers place a lot of value on search engine optimization. While SEO is an important component of digital marketing, it’s best utilized when incorporated into a strategy alongside other tactics. You can sprinkle high-ranking keywords into your web copy, but the search engines are far more likely to find your business if you’ve got a vibrant, relevant, and frequently updated content.
Instead of trying to beat the SEO machine at its own game, focus on creating a killer content marketing strategy that engages users and inspires action. To accomplish this task, you should understand what content marketing is so you can create and execute a successful strategy without burning out.
November 1, 2017
It comes as no surprise that the Internet changed everything for businesses. Every process, from generating leads to making sales, took on a digital component that required a new level of mastery. This was especially true in the field of marketing, where new opportunities to engage with target audiences increased exponentially. With so many platforms and methods for connecting with users now available, content marketing was born. Read More
October 23, 2017
The phrase “content is king” has become a cliche in the marketing industry, but there’s a lot of truth behind it. More than ever before, people are connected and communicating unlike any other time in history. For business owners, this means there are innumerable opportunities to generate quality leads if a company is generating useful, interesting, and actionable content. A blog is a great jumping off point for an organization new to content marketing. If you’re not sure that’s the right step for you, take a minute to peruse this infographic full of compelling blog marketing statistics.