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    The Blog

March 16, 2018
How Creating a Podcast Can Give Your Marketing a Boost

How Creating a Podcast Can Give Your Marketing a Boost

It’s no secret that mobile devices have transformed the way people consume content. Smaller screens make it difficult for users to read long, dense articles. However, mobile devices make it easy for interested individuals to consume audio content on-the-go. That’s why podcasts have become a popular tactic incorporated into many content marketing strategies. There are a variety of reasons that podcast marketing delivers a high return on investment.   Read More

February 28, 2018
At Last, The Secret to Lead Magnets is Revealed

At Last, The Secret to Lead Magnets is Revealed

Businesses provide lead magnets in the middle of the marketing funnel to move interested individuals to the final, conversion stage. Even though lead magnets are developed as a variety of different content types, a very specific set of traits are necessary to create a strong end product. The secret to creating outstanding lead magnets is a thorough understanding of how these assets are made. Read More

February 14, 2018
How to Take the Headache Out of Creating Website Content

How to Take the Headache Out of Creating Website Content

Content fuels your organization’s digital presence. From videos on YouTube to posts on LinkedIn, every company needs content to remain relevant, engage users, generate leads, and build brand loyalty. Website content plays a key role in achieving these goals. Read More

January 24, 2018
Answered: Your Most Burning Questions about Social Media Marketing

Answered: Your Most Burning Questions about Social Media Marketing

What seemed like a trend for teenagers 15 years ago has transformed into its own industry: social media. Based a combined measure of page views and unique site visits, Facebook is the third most visited site in the world, Twitter is the thirteenth, Instagram is the eighteenth, and LinkedIn is the twenty-fourth. Social media is a regular part of the lives of billions of people. That’s why social media marketing is vital to any organization. Read More

January 18, 2018
A Beginner’s Guide to the Marketing Funnel

A Beginner’s Guide to the Marketing Funnel

Wouldn’t it be great if you could build a website, add a few products, and then just sit back and watch the sales roll in? Sadly, that’s just not how it works in the online space. Marketing strategies like SEO and content marketing are necessary to help buyers discover your business and become customers. To make the most of these strategies, you have to address where your potential customer is on their buyer journey. Understanding their journey and where the land in your marketing funnel is key to convert into qualified leads and eventual sales. Read More

December 8, 2017
Why Your Content Marketing Efforts are Failing

Why Your Content Marketing Efforts are Failing

Have you tried implementing content marketing strategies, but been discouraged by the results? You’re not the only one. Many organizations have abandoned their content marketing efforts when results are less than impressive. However, by 2019, it is estimated that content marketing will be a $300 billion industry. Industry thought leaders predict that the future will demand more content than ever before, so organizations are increasing content marketing budgets to meet this need. Don’t let disappointing initial results hold you back from examining your first efforts to determine how to make content marketing work for you. Read More

December 1, 2017
The 2018 Content Marketing Trends Your Organization Needs to Follow

The 2018 Content Marketing Trends Your Organization Needs to Follow

Content marketing is a moving target. Every year, new trends and methods emerge, requiring marketers to shift their strategies to meet the needs and demands of their target audiences. However, there are so many new techniques that it’s challenging to know which ones should play a role in your organization’s strategy. Consider the following list of 2018 content marketing trends and brainstorm the best ways to include them in your strategy for the new year. Read More

November 16, 2017
How to Promote Your Blog

How to Promote Your Blog

Content marketing strategies rely on organizations writing and publishing compelling blog content. To see a return on investment with this content, you have to know how to promote your blog. Without promotion, the leads you hope to generate from your blog won’t enter your sales funnel. Read More

November 10, 2017
How to Write A Successful Blog Post

How to Write A Successful Blog Post

You’ve seen the numbers that prove how invaluable regularly-published blog content is to businesses. Also, you know the whole list of reasons why a blog is important for organizations, from educating users to playing a crucial role in al content marketing strategy. Unfortunately, all of that information doesn’t explain how to create compelling blog content.  Luckily, these tips for effective blog posts make it simple for any brand to create actionable, engaging content.

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