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Alt Creative Blog

Helpful articles about web design, development, and marketing.

5 Things to Consider When Creating Your Marketing Plan for 2021

If you’ve already set aside time to create a marketing plan for the upcoming year, you’re ahead of most small- and medium-sized business owners. But has the coronavirus made you feel behind? In order to position yourself ahead of the competition in 2021, you’ll need to be agile. Your business was likely challenged as a […]

SEO Basics: Types of SEO

Few internet tools and techniques hold longevity quite like SEO. While specific methods have evolved over the years in keeping with algorithm changes, the tactic itself remains a top option for producing website traffic, and, more importantly, conversions. Over time, the scope of SEO has expanded to include a wide variety of techniques intended to […]

^ Ways to Boost Traffic

6 Ways to Boost Website Traffic

You’ve worked hard to produce an attractive website that provides real value for your customers. Congrats! That’s the first step in to build sales and convert visitors to customers. However, if it fails to attract visitors, then your beautifully designed, content-rich site will provide little value. With a few simple strategies, it’s possible to attract […]

7 Tips for Working From Home with A Virtual Team

In the midst of the COVID-19 pandemic, thousands of companies are turning to virtual work as a solution. That means many workers are facing a new challenge: working from home, full-time. Many people love the idea of working from home—no long commute, an extra hour of sleep, and more time to exercise or spend time […]

Alt Creative’s COVID-19 Response

As the coronavirus (COVID-19) situation continues to change quickly, Alt Creative believes it’s important to be share how we are responding to the outbreak. Our values have always been to approach every situation with honesty, transparency, and empathy. We understand that the priorities of our clients are shifting throughout this time. Our top priority is […]

Website accessibility

6 Ways to Increase Website Accessibility

From SEO to responsive design, today’s websites call for a wide variety of considerations. With so much to think about, it’s possible that you’ve neglected one of the most important elements of all: website accessibility. At first glance, your website may seem easy to navigate. Unfortunately, a significant subset of visitors likely think otherwise. Unless […]

Updating Your Brand: How to Know When a New Visual Identity is Needed

Change is critical in today’s fast-paced market. Consumers crave innovation and tire quickly of products or concepts that seem stagnant. As their desires change, so do the prerogatives of the businesses seeking to attract their attention. Hence, the value of the occasional refresh, which can revive a stale brand while engaging new and long-term customers […]

Top B2B Marketing Strategies You Need to Try

In the last decade, marketing has incorporated a variety of different strategies and systems, thanks in large part due to internet growth. While traditional marketing focused on print advertising, newspaper ads, and billboards, it has evolved to include digital marketing and has grown into a new and ever-changing discipline. Today brings a new generation of […]

What You Can Gain From Podcasting

Podcasts, digital downloadable audio files, are more popular today than ever. Nearly 62 million Americans listen to podcasts weekly and over half of podcast listeners are likely to buy a podcast advertised product. Podcasts have become a valuable marketing tool, so it makes sense to add them to your digital marketing toolbox. Here’s how they […]

Increase Engagement and Boost Sales with Storytelling

Storytelling is not a new discipline. For tens of thousands of years, humans have used storytelling to communicate and to connect. Research shows that the human brain is wired to engage with stories and is 22 times more likely to remember stories than facts. In today’s technology-driven world, we interact and are connected like never […]

How to Use Curated Content the Right Way

  Any good content marketing strategy includes the creation of quality original content. However, you don’t need to generate 100% of the content you share with your audience. Content curation, the gathering of information relevant to a particular topic, is a great way to supplement your original work. When you curate appropriate content, you share […]